WPP Stream - AI and Marketing Communications: Are

Discussions

The agenda for Stream Asia 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Chris Jones

Wunderman

AI and Marketing Communications: Are we entering the age of "Cognitising"?

From programmatic advertising to dynamic creative, marketing automation to bots - we are seeing a shift towards a world where traditional marketing & advertising skills are becoming obsolete. Artificial Intelligence could soon be writing the strategy, creating the messaging and producing the visuals for digital campaigns. Advertising becomes "Cognitising" as machine learning takes over. Will there still be agencies when brands can reach their audience with highly tailored messages or micro-targeted offers at the push of a button? Or will a new type of brand communication arise that is created by humans for humans?

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