AI and Marketing Communications: Are we entering the age of "Cognitising"?
From programmatic advertising to dynamic creative, marketing automation to bots - we are seeing a shift towards a world where traditional marketing & advertising skills are becoming obsolete. Artificial Intelligence could soon be writing the strategy, creating the messaging and producing the visuals for digital campaigns. Advertising becomes "Cognitising" as machine learning takes over. Will there still be agencies when brands can reach their audience with highly tailored messages or micro-targeted offers at the push of a button? Or will a new type of brand communication arise that is created by humans for humans?