Discussions

The agenda for Stream Asia 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Girish Menon

GroupM [m]PLATFORM

Can brand building survive in an era of hyper-informed consumers?

As consumers increasingly have access to all available product information and comparison data at their fingertips (as well as consumer reviews and subjective opinions), will the role of brand building die, especially for low-involvement categories, where Function is more important than Form? In that case, will brand building survive only for Luxury categories?

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