Discussions

The agenda for Stream Asia 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Lakshmanan (Lux) Narayan

Unmetric

Is Data Driven Creativity really happening? How so?

Good artists copy, great artists steal. This expression is as contentious as agreeing on who said it first. It is a fact that the canvas for new ideas is rapidly shrinking. Especially in the realm of content from brands where the increasing cadence of branded content often renders most new ideas into the "been there, done that" bucket of some other brand. Aphorisms aside, we want to hear tangible anecdotes and workflows from attendees, ideally from creative teams and brand / content strategists or folks that work with them. Attendees should come prepared to share what kinds of data they're using in the creative process, and how - if at all. This discussion is essentially an attempt to render the often tossed "data driven creativity" with some real legs.

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