Discussions

The agenda for Stream Asia 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Shoma Narayanan

HSBC

Do kids automatically reject brands their parents use?

"That looks like something my mom would buy" It also looks like bad news for many brands. Kids, especially teens, are often dismissive of their parents' choices. Of course some brands like Apple appeal to all age groups, but others that are popular with people in their 30s and 40s are not likely to find favour with teens and 20-somethings. And 'youngifying' often backfires - what's the best approach to follow?

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