Do kids automatically reject brands their parents use?
"That looks like something my mom would buy"
It also looks like bad news for many brands.
Kids, especially teens, are often dismissive of their parents' choices. Of course some brands like Apple appeal to all age groups, but others that are popular with people in their 30s and 40s are not likely to find favour with teens and 20-somethings. And 'youngifying' often backfires - what's the best approach to follow?