Wanted! A brand experience, not an ad
From the early days of grainy commercials on single-station television to today's digitally-driven era, we have come a long way. Now, although 80% of digital consumption happens over mobile, there still isn't much user-centric regulation that enables them to enjoy content of their choice to the fullest- advertising remains fairly intrusive. The demand from users is clear - give us engaging content, not advertising. What is your brand doing to answer the call to blur the lines between content and ads and create enjoyable brand experiences ?
In an ideal world, what would the wildest brand experience that you would want to create ? And why ?