Co Hosted with Vishik Talwar, CEO Milward Brown, India. Byron Sharps or Just smarts: Thinking together on "How Brands Grow"
Byron Sharp and Ehringer Bass Institute polarised the marketing world into either believers or non believers with their book "How Brands Grow" series and other numerous papers that continue to get stacked. With work spanning to two decades of strong academic research, seeks to demystify marketing as art and make it more based on science and empirical truths. The idea is think and reflect together along, on the findings, their implications on marketing and communication decisions.