Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Big Data in Health - It's a BIG DEAL or "big deal...?" to "Don't Play with That or You'll Go Blind: Your Eyes in a Digital World". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Calvin Carter

Bottle Rocket

WE NEED TO TALK... Healthcare's Killer App arrives this week: The new iPhone 6, iOS8, HealthKit, iWatch and the new the Health app

Rumored to be announced this Tuesday during Stream Health, iOS8 and the new iPhone 6 and possibly an Apple wearable will likely usher in a completely new chapter in healthcare, transformed by the relentless wheel of the mobile lifestyle. Apple is launching more than just hardware with an app that will let you use your health and fitness information in an entirely new way. They are also releasing a new tool for developers, agencies and providers called HealthKit, which allows all health and fitness apps, devices, providers, record keepers and third parties to finally work together, and work harder, for consumers and patients. It just might be the beginning of a health revolution. I'll tell you what you need to know about HealthKit, then we'll all discuss and debate what's about to happen at the intersection of Healthcare and the Mobile Lifestyle.

Kristan Gross

Essilor

Don't Play with That or You'll Go Blind: Your Eyes in a Digital World

We're living in a digital world, and it's taking a toll on our eyes. With tablets, smartphones, LED lighting indoors and the sun outdoors, we are surrounded on all sides by light, including damaging UV and blue light sources. PROBLEM: UV Light is not only a major risk factor for many skin diseases, but is also a risk factor for eye diseases, including cataracts. Blue-Violet Light is harmful to retinal cells and is one of the risk factors for the onset of age-related macular degeneration (AMD). AMD is the number one cause of severe vision loss and legal blindness in adults over 60. SOLUTION: Join our group and find out solutions that exist and bring your ideas to the table about how we create top of mind awareness of the importance of eye health in a technology-driven world.

Asaf Evenhaim

Crossix

Unlocking Predictive Analytics Potential in Healthcare

Predictive analytics has been around for a long time. Wall Street applies algorithmic trading to predict and act on real time data. Banks and credit card companies have refined their ability to predict who is likely to be a "good" customer. Healthcare, as usual, is late to the party. The be fair, healthcare barriers are high, but unlocking the potential of predictive analytics can create dramatic value and offer a competitive advantage. To name a few areas to benefit: communication and advertising, programmatic, targeting patient engagement initiatives, improving patient adherence, improving outcomes and more.

Jen Mormile

EveryDay Health

Is Adherence the new “Blockbuster?”

Let’s come up with 5 new rules and tools to improve patient adherence

Tony Kaiser

Cognifide

Centralised Digital Services and Innovation: Are they mutually exclusive?

Evolution in technology is constantly offering new capabilities in the way we create and deliver content and new tools to measure and understand how audiences consume and engage with it. Keeping pace with technological innovation in large healthcare and life sciences companies, where digital marketing functions are often centralized into global services organisations, is a constant headache. So how does innovation fit into the central services model, where scale, standardised approaches and cost efficiency are often the core mission? How do internal customers cooperate to become early adopters and agents for change? How can an innovative and agile approach sit comfortably with sensible governance and compliance? Can central services become the new innovators in digital marketing?

Victor Wang

GeriJoy

Getting old: opportunities in aging, senior care, and caregiving.

Let's talk about aging. In the US, 43.5 million of adult family caregivers care for someone 50+ years of age and 14.9 million care for someone who has Alzheimer's disease or other dementia. Despite these billions of hours of unpaid care and personal sacrifice, direct financial costs are enormous, with e.g. $214 billion spent last year just on Alzheimer's care in the US. What are the challenges and opportunities in the field of aging and care for the aged?

Murray Brozinsky

Healthline

Big Data in Health - It's a BIG DEAL or "big deal..." ?

In the future, patients will be followed by their clouds of personal health information, like Pig-Pen with his cloud of dirt in the comic strip Peanuts. As this cloud grows by orders of magnitude, advanced algorithms, powerful NLP, semantic taxonomies, search engines, clinical rules engines, and other technologies, will tap into this cloud to normalize, classify, and enrich the data. Will we find valuable signal or just more noise? Will Big Data usher in an era of personalized health where each person’s health status is understood and treated uniquely or will that goal be elusive? The Pig-Pen Cloud will shift the focus of health from descriptive/prescriptive (what happened and what should we do about it) to predictive (what is likely to happen and what changes we can make early on to modify the probabilities). What will work and what will the challenges be?

Adam Prowker

athena + Epocrates

Quantifying the Sacred: Measuring Impact in the Moments of Care

The profound relationship between caregiver and patient has never been more scrutinized and documented, but what do we really understand about measuring engagement and impact in the moments of care?

Don Schoen

BettrLife Corp

Is mobile engagement just a fad, or can it really impact behavior?

With a background in health and technology, Don Schoen is the CEO of BettrLife and with the help of Dr. Laura Jana will discuss how a technology platform centered around gamification, medically-constructed meal plans and real-world health coaching can change behavior. The discussion will include: • The cross road of the practical and the medical o How moving toward more personal engagement and accountability in healthcare is making the consumer more active in their own health Talk how convenience and simplicity must be inherit in any tool to ensure prolonged engagement • Once patients understand their responsibility to their own health, how do we operationalize and scale wellness tools to a population o Must be innovative and actionable and lead to overall behavior change o How technology plays a role, the best tools are unique and personal to each user • The focus on engagement o Is technology related to wellness a fad or can it true change the face of healthcare through personalized engagement

Avanti Upponti

Essilor

Striking a balance between use of digital marketing (social media, blogs etc.) vs. traditional marketing

With an increase in digital trends, we as marketers may tend to use digital platforms excessively to reach consumers. But is excessive, effective? May be not. How do we strike a balance between newer marketing strategies (read: digital), traditional marketing (print, TV, radio) and also B:B marketing.

David Dembowski

Yahoo!

Content Marketing

The exploration of content marketing in the health & wellness vertical. When brands become publishers and provide pragmatic insights into the impact of lifestyle on disease management. Shifting the focus from brand centric campaign to patient outcomes.

Taralyn Luehrs

Sharecare

Cracking the code on long-term behavior change

Despite loads of data and research people still smoke, eat unhealthy food, and become overweight. With at-home BGM technology people with type 2 diabetes have access to their blood glucose data but still significant numbers of patients are in poor control and there has been little change in % meeting control targets, while the population continues to expand. Can all the new technology and access to even more data change long-term healthy behavior? Could the consumer-led approach to healthcare by engaging with consumers on a personalized level be the way in which we crack the code on behavior change?

David Lester

Obi Probiotic Soda

Can cookies and soda solve our health crisis?

Why is the healthier option always more expensive? And why is the affordable option so bad for us? The current health crisis stems from what we are putting in our body. The packaged food and beverage industry is giving us products that are low in nutrition and high in salt, fat, and sugar. In a world of renewable energy, big data, and global connectivity, the food and beverage industries appear positively medieval. But it doesn't have to be this way: thanks to scientific advances, and new nutritional know-how, we can make the healthier option the affordable (and tasty!) option. Come join us to hear about a healthy probiotic soda that can help to support your digestive system and boost your immune health; and a delicious cookie that is saving a billion acres of land, water, reducing carbon emissions and cholesterol. Both are challenging the status quo of consumer packaged foods. Bring your own ideas to discuss how we can further disrupt the food industry and bring healthier, affordable products to mass market consumers' taste buds.

David Cherry

Sudler

Can't we all just get along? Developing Industry-wide Standards for Promotional Media

There are a set of assets that are pretty much universal (or becoming so) for pharma promotion: responsive websites and iPad details might be the obvious ones. In each country, we're all working to satisfy the same regulations. Yet even within each pharma company we see wildly disparate direction on balance and access. Perhaps there's an opportunity to use Stream Health to start a movement towards standardizing some of our approaches across the industry (and validating those standards with the regulatory bodies). The goal would be allowing pharma marketers and agencies to spend less time thinking about where the lines are, and more time coloring better pictures within them...

Karen Watson

Hiccup

An ounce of prevention

We can address 80% of Chronic Disease by what we put in our mouths, alcohol, tobacco, but most importantly, food. Why aren't we marketing diet changes more aggressively as part of responsible citizenry? Whose responsibility is it, if not each of ours?

Colan McGeehan

Sharecare

Standards Schmandards: What does your company do to conform to best practices?

We are in a crazy world of Print, Radio, TV, Online, Social, Smartphones, Tablets, Google Glass, Smart Watches, Drones, phew! How does your company strive to comply with the standard when there no longer is a standard?

Barbara Blasso

IMsci a division of ghg

Information Avalanche. How do Doctors Stay On Top?

Leading physician blogger, KevinMD, wrote recently that “doctors are quietly being buried by electronic information overload.” Over 60% of physicians spend 20 or more hours a week on duties outside of their patient consultations. This includes managing their EMR, staying on top of the latest news and data, securing CME credits and responding to an “avalanche” of notifications, alerts, and orders, each one of which requires action. Meanwhile, as the volume of information increases, so does the need for a deeper context and the implications for clinical practice. How do today’s physicians stay on top of this mountain of information and avoid burnout? How can marketers reach their customers in a context that will make their content relevant and meaningful? Join this group to explore how much contextual information is provided with the news, examine the role of technology in enhancing the user experience and explore what this means for today’s marketers.

Amir Kishon

Wellness Layers

The Case for Better Patient Systems/UX or Why Most Online Patient Engagement Solutions are DOA

Most online/mobile patient solutions are Dead on Arrival with abysmal usage. I would like to explore why and how we can fix it. Other industries do a great job in engaging, why such know-how is so difficult to translate to healthcare? What is so special here and how we can address the issues?

Ariel Garten

Interaxon

How to know what's on your mind

We have heart rate monitors to track our valves at the gym, pedometers to track out steps... but what about what goes on in our mind? Brain computer interfaces are coming rapidly down the pipeline, find out what they are, what they can do, and what it will mean to you, the average person, in how you will live your life

Ariel Garten

Interaxon

How to know what's on your mind- the future of brain computer interface

We have heart rate monitors to track our valves at the gym, pedometers to track out steps... but what about what goes on in our mind? Brain computer interfaces are coming rapidly down the pipeline, find out what they are, what they can do, and what it will mean to you, the average person, in how you will live your life

Ariel Garten

Interaxon

How to know what's on your mind

We have heart rate monitors to track our valves at the gym, pedometers to track out steps... but what about what goes on in our mind? Brain computer interfaces are coming rapidly down the pipeline, find out what they are, what they can do, and what it will mean to you, the average person, in how you will live your life

Sharon Cammisa

Medikly

High Value Physicians - Using data to discover and engage them

There has never been more ways to reach healthcare providers (HCPs)—yet it’s never been so challenging to effectively engage them. Driven by the decline in face-to-face interactions and the availability of on-demand access to digital channels, HCPs now choose when, where, how, and if they interact with pharmaceutical companies. What do we need to know about the individual HCP to improve engagement? With more than $60 billion being spent annually on marketing and communications to HCPs, pharmaceutical marketers need to reinvent how they allocate, optimize, and justify spend through real-time, data-based insights, and intelligence. Join a discussion on what constitutes a high value physician in today’s digital age and brainstorm how best to reach and engage them.

Caitlin McQuilling

WG Consulting

EHR: The Promise versus the Reality on the Ground

As part of the ghg health spoken here™ series, we will be taking advantage of the EHR expertise at Stream and will be hosting a panel discussion. The panelists will be challenged by moderator Lynn Vos to consider the roadblocks and opportunities in this space. EHR uptake is sky rocketing, as are vendors. Is it living up to the hype? What’s the balance between improving workflow and controlling workflow for physicians? What is pharma's role? Come prepared with questions!

Caitlin McQuilling

WG Consulting

EHR: The Promise versus the Reality on the Ground

As part of the ghg health spoken here™ series, we will be taking advantage of the EHR expertise at Stream and will be hosting a panel discussion. The panelists will be challenged by moderator Lynn Vos to consider the roadblocks and opportunities in this space. EHR uptake is sky rocketing, as are vendors. Is it living up to the hype? What’s the balance between improving workflow and controlling workflow for physicians? What is pharma's role? Come prepared with questions!

Aaron Bollinger

Bazaarvoice

Who cares about your product? The impact of Word of Mouth among doctors.

The Good. The Bad. The Ugly. MD's see it all and share it all... at least with each other. New technologies exist to measure and participate in impact of WOM like never before. What are MD's saying about you today? How is this Word of Mouth effecting your business? Does that you say matter if it's not backed up by respected peers and collegues? How can you participate in the conversation?

Naveen Jain

Immunity Project

How to make a free HIV vaccine

Immunity Project is developing a free HIV vaccine. Its a non profit initiative of a for profit company (I suppose the in vogue term is "social enterprise"). Its maniacally focused on ending AIDS. Its motivated by speed: it used crowdfunding (http://pledge.immunityproject.org) to raise money for research in less then 3 weeks. Its backed by Y Combinator. Nature hates it. The team behind it is accomplished, but not well known in the HIV vaccine space. I will present our approach, our communication strategy, and high level results. And then lets discuss.

Layton Smith

Sanford-Burnham Medical Research Institute at Lake Nona

Where will the medicines of the future come from?

Patient advocacy doesn’t just support patients with their disease, it can help find cures. A story about a patient advocate and how we can apply this to help find more cures in the future

Birju Shah

Google [x]

Creating Immortality with Collaboration from Data Geeks and Doctor Data Freaks

You can't replace the doctor as their is a reason they went to school for 10 years post undergraduate to treat you. However, you can find the ones that are willing to aggregate inputs and take actions from outputs from Data scientists. Genomics has pioneered big data in healthcare and predicting diseases post 55+. Mobile phones, wearables, nurse practitioner surveys, minute clinics are now pioneering gathering more data tied to clinical outcomes and sooner or later we should be able to use this data to live forever. This discussion focuses on what data is untapped and unused in the market right now that could significant increase the lifespan of an individual, or at a minimum, better their health by 1%

Richard Cohan

Dr First

Take your Medicine! How do we move the needle on non-adherence?

Medication non-adherence is a $300 billion problem. Over 25% of patients never pick up their initial fill. Of the others, 80% are not refilled as indicated. What tools can we leverage as an industry to be change agents to solve this complex problem - mHealth, devices, patient engagement, alerts? Using the EMR channel to communicate brand messaging, payor preferences,capture adherence data, and measure impact! What factors affect behavior most - financial, behavioral, educational? Who is in the best position to influence patient compliance - physician, pharmacist, family member, care team? All ideas welcome!

Vikram Goel

TechMahindra

Illness to Wellness - Connecting the hidden dots

We are all aware of the key challenges in healthcare - Cost, Access, Quality, Aging & Chronic Diseases, Over-regulation and 'non ready'/disconnected systems and processes to handle the realities of today. At the same time, technology evolution becomes the disruptor & enabler to address some of these challenges. What is really needed at this stage is to create an inclusive environment locally and globally for faster and better impacts. The following scenarios may hint towards this recommendation. We can expand our view & try to discover other such hidden dots. 1. I DO - In today's connected world, how can we productively engage patients & health enthusiasts to help improve the healthcare system's effectiveness and outcomes? Can they become accountable for any improvements or deterioration in their own health and may be also for their immediate family & neighborhood? 2. Reverse Innovation Vs. Regulations - Some of the best frugal innovations are happening in the developing world. E.g. GE Healthcare's India team built a $800 EKG machine (as compared to a $ 10K machine in the US), ideal to survive and deliver results in the harsh conditions of the Indian villages. The machine produces EKG reports for as low as $2. The question is - is FDA or any other regulatory agency open to allowing usage of such products/platforms built in developing world to be used in US. This may positively address the challenges of cost etc.

Rami Cohen

Telesofia Medical LTD

“Warning! Major Confusion Ahead” – Is technology moving faster than patients?

We are living at marvelous era of great medical technology/pharma/e-health innovations, facilitating meaningful healthcare improvements. We are generating loads of health related data, shifting Healthcare back home and expect self-care to prevent, control and even cure diseases. Thus patients are required to understand excessive medical information and follow complex instructions. Does it make sense to them? To you? 9 out of 10 people need help understanding their health information. Low health literacy is a major source of economic inefficiency in the U.S. healthcare system (~$200 billion annually). How can we help patients to “get it”? We need to simplify the complexities and make it clearer. What do you think? Let's discuss Some thinking points: With new medications and devices we are now moving healthcare back home. Treatments that once required hospitalization are now taken at home. Specialty medications are the fastest-growing - and the most expensive - segment of pharmacy care. Patients using specialty drugs have complex conditions and care needs that require support and coordination. Spending on specialty drugs in 2012 in the United States was about $87 billion. Estimates suggest that it could quadruple by 2020, reaching about $400 billion, or 9.1 percent of national health spending. A patient discharged from hospital is often required to obtain and self-administer medications, perform self-care activities, manage nutritional needs, follow-up with designated providers and more. About 80% will not understand their home care instructions. Are those instructions clear enough? Do they truly understand what to do? Is this contributing to the revolving door syndrome (Readmissions)? Quantified self is here - 7 in 10 U.S. adults say they track at least one health indicator. For example, In the past your heart rate was documented few times a year, now you can measure and document it 250 times per second. This will generate about 9Gb of data per month per person, but does it mean anything? Will searching Dr. Google solve it?

Andres Angelani

Globant

Gamify Health

Why not use game mechanics to help people embrace a healthier lifestyle, follow treatment plans, and help reduce pain? Since games improve user engagement and have proven to decrease pain... why not leverage these techniques and apply them to the patient leveraging technology? Let's create/define a new paradigm around a "gamified patient experience". We will give you a brief background on game design, existing applicable tech, and games to spice up the discussion. We will focus on either prevention, treatment of a particular illness, and create together a few product concepts that may improve the patient experience.

Greg Rivera

Bazaarvoice

Big Bad Healthcare: Managing Reputations in a Trust Gap

In 2012 the US Pharma industry spent $15B on “detailing” - marketing drugs to physicians – and employed over 72,000 sales reps. Trusted brands are more likely to be prescribed by physicians, but there is a “trust deficit” that exists between these pharma sales reps and physicians. Who do physicians turn to that they can trust? Can brands make this marketing spend more effective?

Elisabeth Paredes

AOL

Can Health brands leverage programmatic buying and data use or does policy get in the way?

There is a lot of buzz in the market about programmatic buying and leveraging data for efficiency. AOL released a survey of US marketers which found that more than 90% of them are using programmatic in some capacity. Programmatic media buying is changing the way that brands are using data and reaching consumers. Given the strict policies and regulation, can health brands leverage programmatic and big data for their advertising? An open discussion on how Health marketers are embracing big data use and programmatic buying.

Dan Pucci

Allscripts Healthcare

Innovation Through Collaboration: Payers and Life Sciences

Health care in the U.S. ranks No. 17 behind Slovenia. Don’t you think we should be in the top two or three for the money we’re spending? Let's discus the ways we can bring healthcare stakeholders together to focus on a holistic view of the care process that will drive efficiency, lower costs and improve care. What are the tools and whom are the stakeholders that will drive change?

Jade Cusick

Kantar Health

Multichannel Marketing & ROI: Is the pursuit of the holy grail getting any closer?

For the past decade and enabled by technology, the pharmaceutical/healthcare market has adopted (albeit more slowly) new digital channels to augment its traditional methods (sales reps, conferences etc.) of reaching customers in order to more cost effectively educate and influence. How do we believe this is truly advancing? How can we improve the way we measure ROI and provide sound recommendations on the optimal marketing mix? What closed-loop marketing technology are helping to advance the opportunity? Look forward to discussing and learning what others are currently doing

Thad Seymour

Lake Nona Institute

Creating a Healthy Living Community

What role can communities play in improving the health of their populations? Increasing attention is being paid to this question around the country, with good ideas percolating all over. Lake Nona in Orlando has emphasized collaboration as an essential strategy, engaging onsite partners and many others, serving as a living laboratory for new ideas, technologies, programs and innovations in the built environment. Discussion participants will include: Mary Greeley, CEO, Healthcare Leadership Council; Ralph Horowitz, SVP, Clinical Effectiveness, GlaxoSmithKline; Ron Kessler, McNeil Family Professor of Health Care Policy, Department of Health Care Policy, Harvard Medical School; and Thad Seymour, President, Lake Nona Institute.

Chris Jordan

Human Performance Institute

7 Minute Workout - High-Intensity Circuit Training Using Body Weight

A discussion about high-intensity interval training and circuit training, and the science behind the 7 Minute Workout. The 7 minute workout is a simple, fast and science-based workout that can be performed by almost anyone, anywhere, anytime. The Johnson & Johnson OFFICIAL 7 Minute Workout has 900,000 downloads and is helping promote physical activity globally.

Alissa Kaplan

Geometry

Has the #ALSIceBucketChallenge changed consumer healthcare marketing?

The ALS Ice Bucket Challenge has become a cultural phenomenon. The awareness it has generated for ALS, the people suffering and the money raised is unprecedented. What impact do we think the #ALSicebucketchallenge will have on consumer healthcare marketing? What can brands, companies, organizations learn? Can this be replicated?

Carolyn Buck-Luce

Center for Talent Innovation (Power of the Purse)

The Power of the Purse: Tips for Winning in the SHEconomy

What is the largest emerging market that dwarfs the GDP of India and China? Its the SHEconomy - - women as earners, wealth creators, buyers and decision-makers. There is no industry where this is more true than health - - with women as the Chief Medical Officers of their families making 85% of the HC decisions and purchases. Come here what the implications of the SHEconomy are for the business and talent models in HC.

Thyagarajan (RAJA) Subramanian

Meritus Analytics

"Uber" in healthcare

Will there be a Uber of health care? Will it be global? Which markets can it happen? What will be the enablers? Whose game will it change for good or worse? What will be role of data and analytics ? What other industries will need to integrate:- insurance....

Angel Brown

Ogilvy Digital Health

How to design the plane whilst it’s flying

An over-reliance on ‘best practice’ damns our projects to ‘me too’ status, but User Centred Design (UCD) principles can minimise the risk of thinking in new ways. How can we as an industry involve users more iteratively (and cost effectively) in our aims to create outstanding and effective customer experiences?

Caroline Howe

Ogilvy Digital Health

Partnerships for progress and better health

Over the past few years we’ve seen pharma partner with a wide range of experts, including tech companies, in various ways as they endeavour to think beyond the pill. Let’s explore some of those partnerships - the good, the bad and the ugly - and discuss how can we think more laterally about new opportunities.

Mirjam Trame

University Florida

The Future of Drug Development: The Virtual Clinical Trial

Is the historical clinical trial no more? We’ll explore the future of clinical trials and how companies are implementing the "Virtual Clinical Trial".

Ken Goldberg

Orlando VA Hospital

Future of Health IT and Telemedicine, building respect into the system

How we are leveraging technology and innovation to build a state of the art VA hospital right here at Lake Nona

Gina Altieri

Nemours

Healthcare Transformation through Health IT

How Health IT is key to evolving healthcare and how we now have to build hospitals with this in mind

David Metcalf

UCF Institute for Simulation and Training

The Future of Healthcare Innovation

What does the future of healthcare innovation look like? Where are we going over the next 5-10 years?

Deborah German

UCF, College of Medicine

Educating the Physicians of the Future

Leveraging the latest technology and innovation, such as a 98% digital library and avatars, to teach the next generation of physicians – how we are doing it at UCF College of Medicine and what the future holds.

Mary Grealy

Healthcare Leadership Council

Creating a Healthy Living Community

What does it take to build a community focused on healthy living? Accompanied by Ron Kessler, Thad Seymour and Ralph Horwitz.

Simon Stebbing

Ogilvy Digital Health

Multichannel - multi-confusion?

The buzzword of the last 2 years, yet does anyone really understand it and more importantly is anyone actually doing it? How much depends on data and systems infrastructure? How much does a customer really need it? Let’s chat about it

Simon Stebbing

Ogilvy Digital Health

Congress is dead, long live congress

With attendances dropping, will virtual congresses really take over the landscape within pharma? What is the role for digital at existing congresses and how will a blended virtual and physical experience manifest itself. Looking forward to exploring your thoughts and sharing mine.

Caitlin McQuilling

WG Consulting

Who pays for the 1000 dollar pill?

Innovation is expensive. And so is healthcare delivery. Who ultimately pays the price for our healthcare? While trying to manage the growing burden of chronic disease, aging populations, and rising costs payers face difficult decisions on how to manage their limited healthcare budgets. Should payers – government or private – put caps on what they’ll pay for cost-effective care? Is this type of quantification and valuation possible? Is it ethical? Will it kill innovation?

Peter Klein

Educated Change

Understand best practice in social networking! So much to say and share, but how much and when is it too much?

We all have the best products, insight and fixes that everyone needs to know, we could change the industry and we could overload our network and the very people that will help us most. How do we use social networks to deliver results, change economies, shift healthcare and not just talk to ourselves? Join the discussion to share and discover what works or not in social networking.

Matt Balogh

Ogilvy CommonHealth

Beyond The Pill: The Promise of Connected Health

Real-world outcomes in healthcare often fall short of those seen in trials. As integrated health systems become the norm, and the Affordable Care Act comes on line, Big Data analyses reveal chronic patterns of under-treatment and under-performance of healthcare delivery. Fulfilling the promise of “patient centered medicine”, we have seen that the most successful new health initiatives are based on individually tailored, integrated mobile, social, and wearable technologies. This is called going “beyond the pill.” This integrated approach leverages emerging mobile health technology (smartphones, personal technology sensors connected to medical devices, professional EHR and HIE systems, and social platforms), enabled through coordinating super-platforms and paired with deliberate social communities. Beyond the pill is the next generation of healthcare, providing individual attention and real-time, personalized, contextually relevant communication to help patients optimize their treatment journey and improve outcomes

Lynn O'Conner Vos

ghg

When will customer service come to healthcare?

The healthcare paradigm is changing and will need to focus on outcomes more than ever. What can we learn from other businesses and begin to apply the customer service model to healthcare? How can we accelerate this process?

Simon Pickup

ghg

How do you wear yours?

Wearable tech is nothing new - Think movies and Q's watches for Bond, the wired colander brain scanner Rick Moranis wore in Ghostbusters or more recently and scarily available today, Tom Cruise in Minority Report's augmented reality. Weirdly though, in the real world, wearable tech has not made it's humungous impact, with the exception of the healthcare industry, where wearable devices, have found their true home. Think fitness and exercise with Nike+, Fitbit and Jawbone; Instant patient data records in consultations, augmented surgery via augmented reality and recovery/therapy by recording and evaluating a patients exercise..each using Google Glass. Not tech enough!? How about and on its way, contact lenses with microscopic sensors that monitor blood sugar levels, then extrapolating this innovation to monitoring how long you blink and how long your eyes stay shut while driving.....So where's it all going and How will YOU wear yours? and more importantly, how will wearable tech influence healthcare in the future?

Brian Mondry

Kantar Health

Leveraging the Quantified Self Movement for Patient Insights

Coined in 2007 by the editors of WIRED Magazine, the QS movement has been around for 7 years. But with the influx of non-intrusive, affordable technology it is set to enter the mainstream. The self-tracking data that comprises the QS movement includes everything from food& beverage trackers, sleep patterns, quality of air you breathe, mood and stress levels, physical activity and bio-metric data such as blood glucose, blood pressure, heart rate,etc. These are tracked using a range of wearable device (e.g. FitBit, Internet-connected medical devices) and mobile apps (e.g. MyFitnessPal). How can we leverage the data coming from the QS movement to deepen our understanding of the patient experience. What insights can we garner that would be actionable for clients? Also, may wearable devices be a new medium for advertising/marketing activity? This is a new frontier from both a market research and marketing perspective. We should share thoughts and ideas so we can be at the forefront!

Cal Zarin

Shared Value Media

Heart Strings Be Damned: A Metrics-led Discussion on Community Health Investment

The Affordable Care Act is dramatically changing the landscape of community health investment. As dollars that were previously earmarked for uncovered treatment are re-allocated towards strategic investments to reach new insurers and patients, hospitals and healthcare companies are forced to rethink how their community presence can translate to membership and patient conversion. The problem is, for years, these anchor institutions have been sponsoring health fairs, participating in arbitrary screening opportunities, and supporting nonprofits through grants that were not asked to drive the business. In this discussion, we’ll explore how the landscape of community health investment is shifting, with a particular focus on how to gather metrics in a space that hasn't required a measurable bottom-line ROI.

Neil Izenberg

Nemours KidsHealth

Can Kids Impact the Health of parents?

Sharing learnings from over 2 billion visits to the #1 most visited site about children’s health and parenting.

Tom Kelshaw

Maxus

Open Source Nutrition: Screw "slow food", let's use data to make food even FASTER

Everybody's tastes and food needs are different, and they change each day based on health, fitness, sleep, work etc. How will the abundance of personal health & wellness data being produced by mobile & wearable technology, along with genetic and microbiome testing (23&me etc) affect how we eat? We built Foodbot to help us find out: http://youtu.be/V4OnXu6gb7Y

Ritesh Patel

Ogilvy CommonHealth

The impact of Data on Healthcare

While all of the current noise in the healthcare industry is around wearable technologies and data collection, the biggest impact on patient outcomes and health management will be centered around EHR/EMR. More than 8o% of U.S. hospitals have this technology, and in the last three years, EHR use has exploded, thanks to more than $20 billion in government-backed funding. The EHR adoption rate for office-based physicians is now hovering around 78%. This technology will enable patients to have access to their data via patient portals, a major paradigm shift on how physicians and patients will manage their health communication. Not only will portals allow for streamlining patient management tasks such as scheduling, but they will also enable the sharing of information from physicians, such as lab results and patient education materials. The opportunity for data in healthcare is huge.

Rich Mintz

Blue State Digital

How do we make our hospitals into genuine community institutions?

Most people only think of hospitals when they are sick or in acute need. But they have the makings of great community institutions: they are large and capable of serving a broad population, they're run by idealistic and socially-conscious people, their staff are qualified to help the community live longer and better lives. How do we activate the potential in our hospitals, and teach people to reach out to and rely on them holistically throughout their lives, and not just when they need help?

Esther Dyson

EDventure

Producing health - and selling it

How can we effectively market healthy services and products? What will make health "hot"?

Joseph Cowan

MEC

Can Someone Hack Our Health?

With the potential for storage of medical history, connected homes and wearable technologies uploading critical medical information to hospitals and physicians what is the risk factor or a interruption of service or a hacked system on public health? It may not be a nationwide issue but hacking a hospital computer may be simpler than many of the government and corporate systems already proven subject to incursion.

Yuri Van Geest

Singularity University (SU)

Exponential Organizations

How can we close the gap between an exponentially changing environment (mainly due technology) and our classic, linear organizational models? How can we organize internally and externally for exponential growth leveraging all exponential technologies? What are the key case studies, also in healthcare? How can this be applied by startups, mid market companies and especially large organizations?

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