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Ritesh Patel

Ogilvy CommonHealth

The impact of Data on Healthcare

While all of the current noise in the healthcare industry is around wearable technologies and data collection, the biggest impact on patient outcomes and health management will be centered around EHR/EMR. More than 8o% of U.S. hospitals have this technology, and in the last three years, EHR use has exploded, thanks to more than $20 billion in government-backed funding. The EHR adoption rate for office-based physicians is now hovering around 78%. This technology will enable patients to have access to their data via patient portals, a major paradigm shift on how physicians and patients will manage their health communication. Not only will portals allow for streamlining patient management tasks such as scheduling, but they will also enable the sharing of information from physicians, such as lab results and patient education materials. The opportunity for data in healthcare is huge.

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