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Brian Mondry

Kantar Health

Leveraging the Quantified Self Movement for Patient Insights

Coined in 2007 by the editors of WIRED Magazine, the QS movement has been around for 7 years. But with the influx of non-intrusive, affordable technology it is set to enter the mainstream. The self-tracking data that comprises the QS movement includes everything from food& beverage trackers, sleep patterns, quality of air you breathe, mood and stress levels, physical activity and bio-metric data such as blood glucose, blood pressure, heart rate,etc. These are tracked using a range of wearable device (e.g. FitBit, Internet-connected medical devices) and mobile apps (e.g. MyFitnessPal). How can we leverage the data coming from the QS movement to deepen our understanding of the patient experience. What insights can we garner that would be actionable for clients? Also, may wearable devices be a new medium for advertising/marketing activity? This is a new frontier from both a market research and marketing perspective. We should share thoughts and ideas so we can be at the forefront!

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