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Matt Balogh

Ogilvy CommonHealth

Beyond The Pill: The Promise of Connected Health

Real-world outcomes in healthcare often fall short of those seen in trials. As integrated health systems become the norm, and the Affordable Care Act comes on line, Big Data analyses reveal chronic patterns of under-treatment and under-performance of healthcare delivery. Fulfilling the promise of “patient centered medicine”, we have seen that the most successful new health initiatives are based on individually tailored, integrated mobile, social, and wearable technologies. This is called going “beyond the pill.” This integrated approach leverages emerging mobile health technology (smartphones, personal technology sensors connected to medical devices, professional EHR and HIE systems, and social platforms), enabled through coordinating super-platforms and paired with deliberate social communities. Beyond the pill is the next generation of healthcare, providing individual attention and real-time, personalized, contextually relevant communication to help patients optimize their treatment journey and improve outcomes

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