Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Big Data in Health - It's a BIG DEAL or "big deal...?" to "Don't Play with That or You'll Go Blind: Your Eyes in a Digital World". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Jade Cusick

Kantar Health

Multichannel Marketing & ROI: Is the pursuit of the holy grail getting any closer?

For the past decade and enabled by technology, the pharmaceutical/healthcare market has adopted (albeit more slowly) new digital channels to augment its traditional methods (sales reps, conferences etc.) of reaching customers in order to more cost effectively educate and influence. How do we believe this is truly advancing? How can we improve the way we measure ROI and provide sound recommendations on the optimal marketing mix? What closed-loop marketing technology are helping to advance the opportunity? Look forward to discussing and learning what others are currently doing

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