Multichannel Marketing & ROI: Is the pursuit of the holy grail getting any closer?
For the past decade and enabled by technology, the pharmaceutical/healthcare market has adopted (albeit more slowly) new digital channels to augment its traditional methods (sales reps, conferences etc.) of reaching customers in order to more cost effectively educate and influence. How do we believe this is truly advancing? How can we improve the way we measure ROI and provide sound recommendations on the optimal marketing mix? What closed-loop marketing technology are helping to advance the opportunity? Look forward to discussing and learning what others are currently doing