Can Health brands leverage programmatic buying and data use or does policy get in the way?
There is a lot of buzz in the market about programmatic buying and leveraging data for efficiency. AOL released a survey of US marketers which found that more than 90% of them are using programmatic in some capacity. Programmatic media buying is changing the way that brands are using data and reaching consumers. Given the strict policies and regulation, can health brands leverage programmatic and big data for their advertising?
An open discussion on how Health marketers are embracing big data use and programmatic buying.