Who cares about your product? The impact of Word of Mouth among doctors.
The Good. The Bad. The Ugly. MD's see it all and share it all... at least with each other. New technologies exist to measure and participate in impact of WOM like never before.
What are MD's saying about you today?
How is this Word of Mouth effecting your business?
Does that you say matter if it's not backed up by respected peers and collegues?
How can you participate in the conversation?