High Value Physicians - Using data to discover and engage them
There has never been more ways to reach healthcare providers (HCPs)—yet it’s never been so challenging to effectively engage them. Driven by the decline in face-to-face interactions and the availability of on-demand access to digital channels, HCPs now choose when, where, how, and if they interact with pharmaceutical companies. What do we need to know about the individual HCP to improve engagement? With more than $60 billion being spent annually on marketing and communications to HCPs, pharmaceutical marketers need to reinvent how they allocate, optimize, and justify spend through real-time, data-based insights, and intelligence. Join a discussion on what constitutes a high value physician in today’s digital age and brainstorm how best to reach and engage them.