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Barbara Blasso

IMsci a division of ghg

Information Avalanche. How do Doctors Stay On Top?

Leading physician blogger, KevinMD, wrote recently that “doctors are quietly being buried by electronic information overload.” Over 60% of physicians spend 20 or more hours a week on duties outside of their patient consultations. This includes managing their EMR, staying on top of the latest news and data, securing CME credits and responding to an “avalanche” of notifications, alerts, and orders, each one of which requires action. Meanwhile, as the volume of information increases, so does the need for a deeper context and the implications for clinical practice. How do today’s physicians stay on top of this mountain of information and avoid burnout? How can marketers reach their customers in a context that will make their content relevant and meaningful? Join this group to explore how much contextual information is provided with the news, examine the role of technology in enhancing the user experience and explore what this means for today’s marketers.

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