Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Big Data in Health - It's a BIG DEAL or "big deal...?" to "Don't Play with That or You'll Go Blind: Your Eyes in a Digital World". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


David Cherry

Sudler

Can't we all just get along? Developing Industry-wide Standards for Promotional Media

There are a set of assets that are pretty much universal (or becoming so) for pharma promotion: responsive websites and iPad details might be the obvious ones. In each country, we're all working to satisfy the same regulations. Yet even within each pharma company we see wildly disparate direction on balance and access. Perhaps there's an opportunity to use Stream Health to start a movement towards standardizing some of our approaches across the industry (and validating those standards with the regulatory bodies). The goal would be allowing pharma marketers and agencies to spend less time thinking about where the lines are, and more time coloring better pictures within them...

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