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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Rohit Dadwal

MMA Global

Attribution Analysis for Mobile and its role in advertising & marketing

With brands in constant need of learning new insights and techniques in order to improve their marketing efforts, the Attribution Analysis Initiative can offer brands unique and ongoing learning opportunities. There is an acute need for marketers to see which mobile vehicles are working best in the mix to accomplish specific goals and how ROI gets attributed across the different vehicles.

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