Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Saravanan Natarajan

GroupM

Experiential Marketing - Story telling is the fundamental to all our experiences

Despite the incredible explosion of technology, we all still love stories. Digital Activation has been bridging the gap between offline to online experiences give rise to a new streams called PHYgital, exFEARiential activation and more.. This session will help you peek into some of the coolest buzz in digital activation space

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