Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Neville Taraporewalla

Microsoft

Invasive, Disruptive, Irrelevant: Online Advertising Today

Global advertising platforms do not do enough to respect consumer privacy, and the threats to privacy grow stronger every day.Digital advertising is at a huge risk of becoming too invasive and disruptive to consumers’ online experiences. The rise of mobile and connected devices in different form factors has left advertisers behind as they struggle to create ads that are aware of the consumer’s environment and screen type. Let's discuss future of consumer advertising in the new world of devices.

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