Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Sunil Lulla

Bennett, Coleman & Co Ltd

Brands & Media Houses - The Ultimate Collaboration To Win Consumers & Societal Preferences!

Brands and Media Houses must collaborate to create quality content, which is relevant to the brand, consumers and to society. New models of copyright protection, effectiveness measurement and earnings share, will emerge. Content will still need to be liberated from Brand Manger clutches. Media will need to lose some of 'its sacred' vanity. What are the ways in which Brands & Media Houses can create answers, above regulation, social conservatism to generate mutual economic value and respect. Specially traditional bastions of print, television and radio.

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