Brands & Media Houses - The Ultimate Collaboration To Win Consumers & Societal Preferences!
Brands and Media Houses must collaborate to create quality content, which is relevant to the brand, consumers and to society. New models of copyright protection, effectiveness measurement and earnings share, will emerge. Content will still need to be liberated from Brand Manger clutches. Media will need to lose some of 'its sacred' vanity. What are the ways in which Brands & Media Houses can create answers, above regulation, social conservatism to generate mutual economic value and respect. Specially traditional bastions of print, television and radio.