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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Rahul Pandey

Bonzai

Creative Ideas Can Maximize the Potential of Mobile!

Intelligent media buying can help you find the right audience on mobile, but truly connecting with them is a whole different ball game. Static adaptations of main line/ web ads can only go so far in engaging your audience on smartphones (a medium full of Candy Crush, Pandora, and what not!). Creative ideation and media buying are two sides of the same coin. A solid tag team of these two wings of advertising brings about a winning mobile campaign. Witness Rahul Pandey, CEO & Co-Founder bonzai and Kunal Jeswani, Chief Digital Officer O&M, reveals the power of creative ideas in crafting impactful mobile media campaigns.

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