Creative Ideas Can Maximize the Potential of Mobile!
Intelligent media buying can help you find the right audience on mobile, but truly connecting with them is a whole different ball game. Static adaptations of main line/ web ads can only go so far in engaging your audience on smartphones (a medium full of Candy Crush, Pandora, and what not!).
Creative ideation and media buying are two sides of the same coin. A solid tag team of these two wings of advertising brings about a winning mobile campaign. Witness Rahul Pandey, CEO & Co-Founder bonzai and Kunal Jeswani, Chief Digital Officer O&M, reveals the power of creative ideas in crafting impactful mobile media campaigns.