Content creation for MOIA.
Mobile Only Internet Audience (MOIA) consumes content in a completely different way. They gave birth to new type of companies (Whatsapp, Snapchat, Instagram, Foursquare etc) and redefined few (Facebook, Google, Stumbleupon etc), and killed the rest (SMS).
Creating content for them requires not just imagination but clear understanding of fundamental human evolution.
This understanding resulted in Flipboard and Zite, while traditional news companies were busy creating their web portals.
How can we, creators of brand communication, start creating content for MOIA?