Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Manoj Kandasamy

Maxus

Content creation for MOIA.

Mobile Only Internet Audience (MOIA) consumes content in a completely different way. They gave birth to new type of companies (Whatsapp, Snapchat, Instagram, Foursquare etc) and redefined few (Facebook, Google, Stumbleupon etc), and killed the rest (SMS). Creating content for them requires not just imagination but clear understanding of fundamental human evolution. This understanding resulted in Flipboard and Zite, while traditional news companies were busy creating their web portals. How can we, creators of brand communication, start creating content for MOIA?

View all discussions

Submit your idea

you can edit this later

Error
Error
Error

Edit your idea

Error
Error
Error

Are you sure you want to delete this idea?

Loading...