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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Kunal Jeswani

Ogilvy & Mather

Bringing Technology to the Creative Table

How can technologists help create and shape communication ideas for the new world? Meet Creative Technologist SV Ramanan and see what's possible! Great communication is and will continue to be about ideas that engage consumers and drive them to think or act differently. But technology is changing the channels of communication and the way people find and consume ideas. Everything around us now has the potential to be a medium. Every medium has the potential to be interactive. And every interaction has the potential to use data to make it more personal. When you bring Technology to the Creative Table, you're making an active choice to leverage technology, data and new thinking. You still need to find a great idea... it just may not look like any idea you've seen before.

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