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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Neeraj Roy

Hungama

Facebook, Twitter & Social Communities : Brands are now 'Media'. They now need 'Digital Content' to keep consumers engaged

India will add another 400 Million Digital Consumers over the next 4 years. Smart Phones, Tablets, Smart TVs and Internet Everywhere is increasingly becoming a reality. Brands have been actively using Social Media to 'build' and many a times, 'buy' communities with millions of 'Likes' and 'Follow', however, these communities need to be actively engaged. 'Digital Goods' or Content such as Music, Video, Movies, Games, Imagery etc are being consumed in the billions of units. Brands now need to leverage this affinity toward content in a smart and interactive manner to sustain these communities and lead them to transaction. In the emerged digital eco system, Brands are now at the cusp of becoming Media.

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