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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Vinai Sankunni

Kantar Global Delivery Centre

Digital Engagement - a content development perspective

Take a look around what is happening online in every 60 seconds. 278K tweets a minute, 41K Facebook updates a second, 2 million google searches every 60 seconds. Its all happening around us. Are our methords & content good enough to engage our customers? Is there really something called Content 2.0? Are we ready to face the 60 second generation? With so much of distractions all around do we need to relook in our approach of doing marketing & research?

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