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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Joby Babu

Nimbuzz

Mobile - continuation or gradual transition of digital Web : Aren't we killing the core proposition?

It is very natural to think of mobile as the gradual transition of web in digital. Lookalikes - but one more powerful ( Mobile) than the other if used right. No better and engaging advertising medium than advertising in mobile app ecosystem. And a variety of reasons - powerful segment targeting, more engaging native vs vanilla digital advertising modes, primary screen on which most of the time is spent et al - rest for discussion...

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