Augmenting the Shopping Chaos
Interactive technologies like Augmented Reality, Near Field Communication, mobile & web, are bridging the gulf between the retailers and consumers. They offer consumers the in-store experience anytime at anywhere digitally and also enhance the brand experience. How will these technologies impact consumers’ expectations from the retail outlets. What does it mean for the traditional sales and distribution structures? Will they make the brick& mortar stores irrelevant? And what will be the role of online retailers?