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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Lekha Bajpai

IMRB International India

Augmenting the Shopping Chaos

Interactive technologies like Augmented Reality, Near Field Communication, mobile & web, are bridging the gulf between the retailers and consumers. They offer consumers the in-store experience anytime at anywhere digitally and also enhance the brand experience. How will these technologies impact consumers’ expectations from the retail outlets. What does it mean for the traditional sales and distribution structures? Will they make the brick& mortar stores irrelevant? And what will be the role of online retailers?

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