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Purvi Shah

Pratham Books

Can disruptive innovation in children's publishing get a story in every child's hand?

For the 200 million children in India there is only 1 book for every 20 children. To make matters more complex most of these books are published in English and Hindi. In India alone there are over 150 languages and dialects. The average price of these books is Rs. 200. And there is no availability of these books as we go more and more rural. Affordability. Access. Better Distribution More content. More indic language publishing. These are the barriers that we need to overcome to ensure that every child in India has access to good reading material. Clearly there is need for disruption in traditional thinking. Clearly we need to throw away the tried and tested methods. Clearly technology needs to play a key role. Clearly collective strength is required. How. What. When. Where. Who....lets put our thoughts together to come up with disruptive models for scale to reach the underserved child.

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