Will Mobile marketing be the gateway to digital for most brands in India?
India as a market is unique globally in:- marketing, user segment diversity, mobile and internet/telecom evolution, marketing evolution, digital adoption and finally mobile advertising. Will Mobile advertising be the real gateway to digital advertising in India? The most expected and talked about migration from offline to online bypassing digital web - is this happening for true in India? If mobile first is to happen or already happening in India, what would marketers like to achieve from this digital entry via mobile?