THE AGE OF DASHAAVATARS
Each individual today is a consumer, a shopper, a marketer, a creative director, a communicator, a researcher, a media owner, a journalist, a reviewer… all rolled into one. Will the digital consumers put an end to brand management and brand managers? Will they make brand planning and advertising redundant? And the agencies extinct? How will brands manage their unique identities with a billion strong brand managers molding them in unique and individual ways?