Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Hemant Mehta

Kantar IMRB

THE AGE OF DASHAAVATARS

Each individual today is a consumer, a shopper, a marketer, a creative director, a communicator, a researcher, a media owner, a journalist, a reviewer… all rolled into one. Will the digital consumers put an end to brand management and brand managers? Will they make brand planning and advertising redundant? And the agencies extinct? How will brands manage their unique identities with a billion strong brand managers molding them in unique and individual ways?

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