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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Invasive, Disruptive, Irrelevant: Online Advertising Today" to "Will Mobile marketing be the gateway to digital for most brands in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Shashikant Kale

HTA Marketing Services Pvt. Ltd.

Digital technology is not a substitute to strong communication idea.

Digital technology is a very effective medium to reach out the audience. It does shape habits and life-style but can not influence mind-sets of people. It is shaped by Culture, Traditions and Complex Socio economy.

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