'What is mine is yours' - The Sharing Economy : Is it for real?
Inspired by connectivity and internet and a new wave of conscious consumption, concerns on global warming, there are a slew of businesses built based on sharing of resources. Is this Sharing Economy for real? Is this a first world phenomena? Since India is yet to go through the cycle of affluence, consumption and fatigue, is this too early for India? Which businesses will see early impact on this?