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Meheer Thakare

Kantar (IMRB International)

Big Data is so Passe! Let's talk My Data and let's do it FAST

Data and Insights have typically driven decision making for 'businesses' for a while now. Why can't they drive consumer decisions? The 'Big Data' trend surfaces new trends using a vector of data spanned across millions of rows (well.. generally). We have tons of Big Data expertise at our perusal. But do we have the expertise towards My Data? Have we considered how this same (and sometimes exclusive) data can be used for the direct benefit of the consumers; help them make better purchase decisions? Yes, we're talking about extending 'data for b2b' to a 'data for b2c' model. Allow me to introduce the 'My Data' era. An era that encompasses data delivery for direct consumer benefits, using multi dimensional (aggregated) as well as single dimensional (time-series) data. The closing focus of this discussion would ideally be around, 1. the trade-off between Accuracy and Speed when delivering insights, and, 2. also the implications on the media landscape in general.

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