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Gowthaman Ragothaman

Mindshare

Are marketers ready for the opportunity to drive IT in their organisation?

18 marketing experiences; 9 marketing operations; 5 middleware operations; 5 infrastructures; 4 backbone platforms; One Internet pipe; the new marketing ecosystem to manage the digital data has just exploded on all seams. And today the biggest challenge for marketers is to align the advertising monies in line with time spent on the medium. Often correction to the mix takes time and mostly attributed to lack of communication formats, data OR technology.

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