Are traditional organizational structures, mindsets and skills limiting the transformational potential of digital ?
Shopping during X-mas/New Year’s brought home to me how little seems to have changed for brick and mortar retailers, one of the most affected parties of the Digital economy. I walked out of 5 stores liking something but not buying because the size, colour or style weren’t available. It baffled me, for example, as to why I could not purchase online from the store and have the product delivered. On researching further, I came across companies that were ‘using’ DIGITAL in really interesting ways in traditional retail and beyond as well, though they still seem to constitute the minority.
Join me for a discussion on how companies are exploiting the potential of DIGITAL, what’s holding back the very many others and how they can overcome the roadblocks.