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Pavan Pochu

Ogilvy Pennywise

Beginning of the next wave of wearables

The current wearables market is worth 5 Billion dollars and spans almost 20 generations. By 2018, it is expected to reach $12.6 billion. Wearables are here to stay. Wearables are not a hype or fad anymore! The current set of wearables were tracking various vitals and providing details. The next wave would not just monitor or observe but also give personalized contextual advice, tailored to us, in various areas like health, fitness, fashion, infotainment, security, etc. With increased acceptance, would the wearables provide more accurate data, combine data & analytics to give actionable insights and also play well with Internet of Things?

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