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Rohini Abraham

IMRB International India

Dysfunctional demographics !

Consumers are refusing to stay within their demographic definitions. Everyone is perennially young. Attitudes & behavior can no longer be defined by age or income. The young are rich and spending. So are the over 40’s. Digital access has democratized demographics. Yet marketers continue to work with tightly defined TGs. Is there a better way to find & understand your consumer? "Twitter's fastest growing demographic between 2012 and 2013 was the 55-64 year age bracket, growing 79%." Buffer,July2013

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