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Sanjiv Sharma

Optimystix

Everyone is talking content, but who is building the content factories

Brands are becoming Publishers. There seems to be a Huge Demand for Content that brands will need to engage with their consumers. For reasons we all know, the heart beat of Digital Content is likely to be different from TV content. The training of the AD FILM industry doesn't seem to be suited for the volumes of this new business. It would be fun to chat about this new "creative energy" and eco system and also try and understand where the BIG IDEAS of this new consumer connect mechanism will come from.

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