WPP Stream - What are brands looking for

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Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "The Bollywood Stock Exchange" to "The Internet of Toys: Angry birds, Stupid kids". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Gulshan Verma

Outbrain

What are brands looking for in their agency/content creation/distribution partners?

The hardest part about brands developing content is how to create, curate and distribute it. How do we all work together to develop content that resonates with the consumer and works for the brands/agencies/partners? For agencies, brands, publishers

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