DEATH BY PERFORMANCE - what's holding back mobile advertising .
Sure Mobile advertising is great ! Performance, ROI and delivery can be measured. And we all love our mobiles don’t we ?! But maybe it’s the “Performance “ bug that has Mobile Advertising, doomed into its lowly 1-2% ad share hole . Do we and can we, build brand value on Mobiles. Is video whats missing …Or the lack of the comfort of TRP s? A straight chat ,on why we all still think Mobile is really a “small budget screen”. Or is it ??