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Vijay Jain

M-AdCall

MERA WALA INTERNET - Marketing on mobiles in customers language

The growth in Mobile internet is increasingly driven by consumers, who are more comfortable with their own languages. How well are mobile apps, web and devices, ready to cater to Indian language needs? Is local content lagging behind? What are the new innovations and emerging drivers for brands to effectively connect with customers, on mobile and web.

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