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Sunil Lulla

GREY group

In a world that is digital, can marketing have two separative narratives as Digital and Traditional?

How do we get the fraternities to enhance their "alien language" skills and be able to effectively market as ONE across platforms and idioms. One agency/one client team vs independent digital offerings and independent mainstream(?) Offerings..Its one consumer with multiple ways of accessing info-tainment..get aligned. How do we break the cultural barriers in organization?

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