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Hareesh Tibrewala

Social Wavelength

What will "agency" of the future look like ?

Agency business has evolved rapidly over the past two decades with separation of media, creative and relationship management. Digital now demands multi-dimensional thinking and multifarious skill sets. Will the agency of the future be a one-stop-shop with all possible skills under one roof (thereby ensuring consistency in brand communication) or will the agency of the future be a specialist who will need to work with a bunch of partners to deliver results.

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