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Rajeev Suri

Reliance Jio

Make way, Mobile First, Its now Mobile Only.

As we meet in Jaipur, the smartphone era has already dawned on India. We now have an estimated +120Million of these powerful lil guys humming and running about merrily across India. Just in the last 3 months, we shipped 30 Million smartphones. To understand how transformational that is, try this stat out for size- end 2013, just a year ago, the entire installed base of smartphones was only 30 Million across India. So what? Only this. An entire generation of Indians, 100 Million of them only knows of the digital world through the "smart phone". And the next 200 Million is already coming online, all on the mobile. Mobile translates to small screens of uncertain size, spotty bandwidth and apps- myriad apps, all asking for pesky permissions and intruding onto our phones thro' our friends, kids and even mums.... I think it would be a great idea for us to get together and brainstorm what catering to a mobile first audience will require of us. I propose to present the 10 Guiding principles of a mobile first world from the user experience view. I believe that for many of us, from the large screen paradigm, a refreshing brainstorm design paradigm from the ground up would be immensely helpful in the coming Mobile first, well actually its Mobile Only India!

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