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Karthik Nagarajan

GroupM

Is being a marketer, the most indifferent profession of our times?

We are arguably in the middle of of the biggest war of our times; The air in our cities are being termed unhealthy to live in; An alarming number of farmers are giving up the profession after generations, in favor of industrial / urban jobs; We are fast running out of open spaces in cities for Children. Are these the best of times to be helping sell more sugar water, automobiles and more gadgets than we can responsibly trash in our life time? Is irresponsible consumerism the elephant in the corner office? Or is there a way to find that middle path between being a marketer and conscious citizen?

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