The opportunity to digitize business – not just marketing
Digital Marketing is incredibly specialized ( SEM, SEO, Mobile n/ws , Video n/ws, Allainces, Social etc )and incredibly fragmented, with numerous agencies delivering parts of the business. Digital Marketing is also increasingly about Digital Business with the growth of mobile commerce, apps, ecommerce and both are closely linked. There is a window of opportunity for Marketers and agencies to fill this gap and be a big revenue stream rather than a cost centre. What would be the opportunities and challenges to deliver this.