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Jai Lala

Group M

Consumption of Sports Content in the Digital Age

Business opportunities arising out of Sports content i.e Live & Non-Live. As per a recent survey 30-40% of users are willing to pay for Sports content online. Considering that India is a country where cost of subscription is extremely low! Adex spends are also doubling year on year on sports "Live" content with increasing penetration & increasing content

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