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Abhishek Karwar

Essel Group

Consumption of News, Sports & Entertainment content in Digital

This year’s data provide further & stronger evidence about the disruption and change in digital consumption. Mobile and social consumption is reaching a new level of intensity and a new kind of consumer generation is emerging; very digital. As more people come on board, the requirement for multi-lingual support is also getting more significant. The use of smartphones and tablets has jumped significantly in the past years. The consumption of News, Entertainment and Sports is evolving and people are looking at consuming the content at their convenience and in their preferred language.

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