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Rajeev Raja

Brandmusiq

'Can Brands use music and sound strategically(vs tactically) in the digital space?

- Today brands are using music in the digital space in a tactical and often ad hoc manner - Are they missing an opportunity to use music to enhance brand salience and reflect the brand's essence? - Can brands use the power of the digital space to exploit its unique characteristics such as 'interactivity' and 'viralability' better?

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