Its a Big Data or Small Data (Actionable Data thats useful?)
with the influx of digital marketing, the marketeers are hounded with data that thrown of every campaign. Lots of it becomes smart ppt's and then is lost in archives of the mail box.
Whats the core and most important data that the marketeers want.? how do they want to acquire that data, and how they want to use it.
Is it a CIO / CMO discussions or its a simple need of an actionable insight.
Has Big Data made the life of a brand marketeer easy and difficult and has become a Paradox.?
How Mobile can help the brand collect and use the data in quick and effective manner.